Two guys were passionate about high-tech communication. They both had a telecom background and together started a retail business of telecom equipment. Based on telecom engineering knowledge and custom support, the business grew fast and professional branding was needed.
While briefing with the COMSTORE guys, a small detail stood out from the conversation. As kids, they used to play with phone cans. In fact we remembered that some of us did this too, we exchanged memories related to that kind of game, what materials we used and how much fun it was.
Together we established the branding goals: showing high-tech products offered by experienced people, with reference to technical solutions, custom support and professional feel.